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It costs nearly 20% of an employee’s annual salary to replace a current employee. If you are experiencing high turnover,chances are you are experiencing high losses as well. The costs of reviewing applications, processing candidates, conductinginterviews, training and purchasing equipment for new hires aren’t only monetary—they also cost time and lost productivity.

Given the high cost of losing an employee, retention should be a top priority for every organization. If you do not already havea retention strategy, now is the time to make one. The first step in curbing turnover is figuring out why employees are leaving.

Why Employees Leave
Employees leave organizations for a variety of reasons, depending on their unique circumstances. However, there are somecommon reasons that may help determine the best retention strategy for your organization. Below are some of the mostcommon reasons employees leave:

  • Stagnation—Employees are often looking for career and personal growth. If they have no upward mobility at yourcompany, they may look for it elsewhere.
  • Pay—Compensation needs to be competitive to attract the best talent. Likewise, good pay is needed to retain top talent.
  • Workplace culture—Expectedly, coworkers matter to employees. If they feel ostracized or marginalized by coworkers (ormanagement), they will want to leave that environment.
  • Better opportunities—Like with stagnation, employees leave when they believe they have better prospects elsewhere.This could be due to a higher-paying position or simply a job more aligned with their interests.

How to Retain Employees
Retention strategies are not universal. It is possible that techniques and strategies that work for some organizations will notwork for yours. This means you need to analyze why your employees are leaving and strategize how to combat those reasons.

Exit interviews are a great way to analyze why employees are leaving. During exit interviews, managers ask questions toemployees who are on their way out of the company. Questions should be related to the employees’ time with the company,such as what they enjoyed, what they disliked and what prompted their resignation. Exit interviews will only be useful withemployees who resign or leave voluntarily, not those who have been terminated.

Depending on the responses from the exit interviews, you can begin crafting a retention strategy. For instance, if a maincatalyst for employee turnover is a lack of upward mobility, think about how to change that. It could mean creating new rolesor, if roles already exist, making a clear guide for career pathing at the organization.

Creating a retention strategy does not need to be solely reactive. Consider creating a survey to gauge employee satisfactionwith the company. Include questions about what people like and what they do not like about their job.

There is no hard and fast rule for successful employee retention. Creating a retention strategy for your organization requiresyou to analyze both your company and its industry.