Recently, we stumbled upon a small article that perfectly illustrated how we like to approach our professional relationships here at The Bulow Group. To paraphrase, the article briefly discussed the perception of viewing one’s consumers as either clients or customers. You may be wondering what the difference is between these two words that are often used interchangeably. As it turns out, the difference is monumental.
Generally speaking, a customer is simply an individual who buys something. For a customer, there is usually no loyalty to a brand or business and the brand has little loyalty to the customer. It is a give & take, solely transactional relationship. Perhaps this works when purchasing toothpaste & toilet paper, but certainly not when it comes to protecting your business & assets. We consider our clients valuable partners with relationships built on more than just a transaction.
We strive to know our clients, both on a professional level as well as a personal one. We want our clients to use us a resource and to come to us with the confidence that they will receive the attentiveness they deserve as well as the comfort in knowing they have the coverage that they need.
So the difference between customers and clients is not just semantics to us. The difference between the two is exceptional service as well as the establishment of professional and personal bonds that extend beyond the office and for years to come.